Digital Marketing

Persuasive Web Design, Part 15: Give Reasons for Requests

We're much more likely to comply with a request if we're told why we're being asked. And the good part…

14 years ago

Problems with Permission: Facebook

Inspired by a post by Mailchimp titled SPAM: It's Not Just For Email Anymore I've decided to branch out of…

14 years ago

Persuasive Web Design, Part 14: Cognitive Dissonance

Ben Franklin once asked a favor of a political opponent: He asked to borrow a rare and valuable book.Franklin's opponent…

14 years ago

Persuasive Web Design, Part 13: Fostering Commitment Via Written Public Statements

Persuading customers to take action is one thing. Creating loyal fans — turning customers into committed advocates for our products…

14 years ago

Persuasive Web Design, Part 12: Over-Estimation of Big, Unlikely Events

We tend to over-estimate the likelihood that big events will happen to us. And, it follows, we tend to over-prepare…

14 years ago

This website uses cookies.