Over the last week a couple coworkers, clients and I have been discussing the effectiveness of email campaigns that we've…
Two weeks ago, I wrote about the importance of making the user experience a core value. Today I'd like to…
While writing a post on the roles of personalization in email marketing I came across an interesting series of studiesover…
For years, I believed my mission as a usability professional was to act as a user advocate. In fact, "User…
I was putting the finishing touches on our VKI Newsletter today when I noticed that we still had 10 ExactTarget…
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