Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who…
New tools have made online testing easier for marketers, providing opportunities for organizations to activate their data. Instead of simply…
This blog post will show you how to estimate how much each form submission is worth to your business. First,…
Let's have a look at some great online tools that marketers can use to create and test landing pages without IT…
Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen…
There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It's important…
Small businesses are equipped to compete with any sized organization. The questions that are asked after this statement is, why…
Google continues to expand and refine the number of avenues it offers advertisers looking to generate more revenue. One of…
By now most organizations buy in to the fact that data is one of their most valuable assets and that…
Originally published on online-behavior.com If like many companies, you report value as page view volume, visit volume, social likes or…
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