Digital Marketing

Webinar: Increase the Value of Your Customers with Omnichannel Marketing

Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who…

9 years ago

Tips on How to Build a Strategy for Testing and Optimization

New tools have made online testing easier for marketers, providing opportunities for organizations to activate their data. Instead of simply…

9 years ago

How to Estimate ROI on Non-Ecommerce Sites

This blog post will show you how to estimate how much each form submission is worth to your business. First,…

9 years ago

11 Landing Page Platforms: Create and Test Landing Pages Without IT

Let's have a look at some great online tools that marketers can use to create and test landing pages without IT…

9 years ago

Fatal Flaws when Dashboarding

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen…

10 years ago

Google Shopping Campaign Upgrade Tool

There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It's important…

10 years ago

Missed AdWords Opportunities with Small Businesses

Small businesses are equipped to compete with any sized organization. The questions that are asked after this statement is, why…

10 years ago

Getting the Most Out of Shopping Campaigns

Google continues to expand and refine the number of avenues it offers advertisers looking to generate more revenue. One of…

10 years ago

Data Visualization: Enabling data-driven business discussions

By now most organizations buy in to the fact that data is one of their most valuable assets and that…

11 years ago

Why your KPI’s are meaningless

Originally published on online-behavior.com If like many companies, you report value as page view volume, visit volume, social likes or…

11 years ago

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