Digital Marketing

Online Persuasion in the Holiday Season, Part 4: Other Persuasive Web Techniques

The holidays are just around the corner: time is running out. But I thought I'd include one last wrap-up post…

15 years ago

7 comments that show that you need to change the way you think about eCommerce design

So your site has fantastic color use, great aesthetics, it looks downright fabulous. But for some reason, and you're not…

15 years ago

Online Persuasion in the Holiday Season, Part 3: Scarcity

As I wrote in a recent post in my Persuasive Web Design series, scarcity is a great motivator: as things…

15 years ago

Why Permission? pt.2 Beyond Open Rates

Last month I wrote a post on how permission is an effective strategy in email marketing. I noted that IMT…

15 years ago

Online Persuasion in the Holiday Season, Part 1: Rule of Reciprocation

I recently wrote a post on the rule of reciprocation. The principle is simple enough: when someone does us a…

15 years ago

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