Digital Marketing

Persuasive Web Design, Part 8: High Price Equals Good

A friend of mine, Mike, is an antique dealer (or a junk dealer, depending on whom you ask). Every time…

15 years ago

Persuasive Web Design, Part 7: Match Existing Knowledge

Before you can even begin to persuade visitors, you first have to make them trust you. Without trust, visitors won't…

15 years ago

Persuasive Web Design, Part 6: Scarcity

Scarcity is a great motivator. As things become less available, they become more desirable. There are at least three reasons…

15 years ago

Email Marketing: Why permission?

We've always said that "permission" is one of the most crucial aspects of your email marketing campaign. Usually people consider…

15 years ago

Further Evolution of Google Website Optimizer

Just a couple of weeks ago, I blogged about some cool new GWO features. This week, Google released two more.…

15 years ago

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