Digital Marketing

Crash Course on Persuasive Web Design — Right Here at VKI Studios

On November 12th, I'll be leading a day-long seminar on Persuasive Web Design. The seminar is called "The Art and…

15 years ago

Persuasive Web Design, Part 5: Beware of Offering Too Much Choice

It's great to have choice. But as with so many other things, too much choice can be a bad thing.…

15 years ago

Persuasive Web Design, Part 3: Look and Act Like Your Target Group

We are more likely to respond positively to — and be persuaded by — people we like. And guess who…

15 years ago

Persuasive Web Design, Part 2: More Usable Is Not Always More Effective

We recently concluded some interesting A/B/n tests for an online driving school's landing page. I thought I'd share the results,…

15 years ago

Free Google Webinar – Planning & Running Your First Website Optimizer Experiment

Google and WebShare's David Booth are teaming up to offer a free webinar on Thursday, September 24, 2009 at 10:00…

15 years ago

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