Digital Marketing

Don't even think of comparing AWStats to Google Analytics!

We have a client whose IT department is stating that AWStats should be sufficient for their Web Analytics needs and…

15 years ago

Choosing a Domain Name

You're starting a website and you're excited! You get to choose your own domain name! As the world keeps moving…

15 years ago

Subject lines: Everything you know may be wrong. Part 4–The Results

So we've prepped our test question, organized our list into randomly sampled groups, made the big send, and waited a…

15 years ago

Copywriting Tips: It's Elementary

Please forgive the rant, but I've just about reached my limit. Every day, I see an email or blog comment…

15 years ago

Subject lines: Everything you know may be wrong. Part 3–The Big Send

In our last post on email subject line testing we set up two groups in ExactTarget to create two random…

15 years ago

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