Last week we talked about our "tweet this email" button, and I mentioned ExactTarget and their social forward option. This…
I recently posted on the importance of monetizing the results of GWO experiments. In that example, we increased conversions by…
A couple of months ago you may have noticed—assuming you have signed up for our newsletter—that a "tweet this" button…
I recently booked a flight on Hotwire.com. Overall, the process was impressively user friendly. But there was one thing that…
The week before last we asked whether simplification of our email newsletter's subject line might result in a greater open…
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