Digital Marketing

Low Cost Usability Testing: Does UserTesting.com Deliver?

I was recently invited to run a sample usability test with UserTesting.com. They claim to offer "The fastest, cheapest way…

15 years ago

Subject lines: Everything you know may be wrong. Part 1

Back in 2007 Mailchimp ran an article on what headlines achieved the highest open rates. They cited "[companyname] sales &…

15 years ago

Tips Tricks, Traps and Tools: #4.1 of many: Understanding Direct Visits in GA & Web Analytics : UDVs

Direct Traffic - Top of the List Direct visitors may be your most valuable. Keeping track of them makes sense.…

15 years ago

Google Website Optimizer's Newest Feature: Automatic Pruning

GWO just keeps getting better and better. About a year ago, Google introduced one of GWO's most useful features: the…

15 years ago

Four Great Ways to Ruin Your Lead Generation Website

This week, I present a few thoughts on how lead-generation websites can sometimes let their visitors down. Note the common…

15 years ago

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