Digital Marketing

The Challenge Of Advertising In The Big Game

Excerpted from Nathanial Payne's blog post “The Challenge of Advertising In The Big Game” on online-behavior.com: This weekend, as I sat…

11 years ago

Google Announces an Integration with Google Analytics and ‘DoubleClick Campaign Manager’ (DCM, the system formerly known as DFA)

Background – Innovation and Integration Google is famous for innovating around smart software in the cloud. Originally this was just…

11 years ago

AdWords Image Ad Extensions

Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new…

11 years ago

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on…

11 years ago

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing…

11 years ago

E-Nor Centralizes Tag Deployment for Fortune 500 Company using Google Tag Manager

For the full case study, download it here. Our client is a Fortune 500 company that provides computer and related…

12 years ago

10 Tips to Maximize Email Marketing Open Rate and Conversion (Part 3 of 3)

In case you missed part 1 and part 2 of this series, I discussed: How and why you should segment…

12 years ago

10 Tips to Maximize Email Marketing Open Rate and Conversion (Part 2 of 3)

In case you missed the previous post, I discussed How and why you should segment your list Quick tips on…

12 years ago

10 Tips to Maximize Email Marketing Open Rate and Conversion (Part 1 of 3)

As 2012 was coming to an end, a lot of our customers were interested in sending end-of-year email blasts. It…

12 years ago

E-Nor Assists SFMOMA Master the Art of Metrics – Google Analytics Case Study

© San Francisco Museum of Modern Art E-Nor announces a Google Analytics Case Study with the San Francisco Museum of…

13 years ago

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