Digital Marketing

Google Website Optimizer: When is it Advisable to End a Test Early?

Back in January, I wrote a post about the dangers of rushing to judgment based on small numbers. I recommended…

15 years ago

Traffic Sources: Campaigns – to optimize campaigns (PPC, email, banner…)

So far a lot of the talk has been about how powerful Google Analytics is as a result of its…

15 years ago

Conversion Rate Optimization: A 12 step process to success and ideas of what to test

success means increasing your conversions Below is VKI Studios' 12 step process to conversion rate optimization testing, and some ideas…

15 years ago

Conversion Rate Optimization with super fast results. But wait…

quick results aren't always good results On March 9th, 2009 we launched an A/B/n conversion rate optimization experiment, where we…

15 years ago

Email Marketing? Your Mission is Permission.

Everyone who uses email knows what spam is, and most of those people hate it with a passion. This is…

15 years ago

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