"My name is Michael and I am a Google Website Optimizer... oholic?" Yes, I'll admit it: I find my self…
My background is in advertising. Many years ago, I read the classic book by Claude Hopkins, Scientific Advertising. The crux…
Google AdWords consists of four basic elements: campaigns, Ad Groups, keywords and Ad Text. Briefly, campaign settings examine 7 critical…
Are you using the best tools for your search marketing and conversion marketing programs, and are you using them to…
by David BoothFounding Partner at WebShare, LLCIf you're doing conversion marketing and statistical testing on your website and you haven't…
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