Do you know which social media channels impact your ROI? Wonder no more! Today Google Analytics announced a new set…
Imagine you're a used car salesman. I know, you're disgusted and feel like taking a shower now, but humor…
I "liked" the Facebook Marketing Solutions fan page. Awesome page that gives great training on marketing on Facebook (directly from…
Facebook encourages marketers to have a “business” page, also known as a “fan” page (which is different than a regular…
You just attended an informative digital marketing and analytics conference and you’re pumped to make it a banner year for…
Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired…
A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text.…
Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now,…
In deciding what action to take (including which products to buy), we're influenced by both logical and emotional forces.Logical motivations…
When it comes to email marketing, I've been using ExactTarget pretty exclusively. It's a beast of an application, with…
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