Digital Marketing

G+ It. Digg It. ROI It with Google Social Analytics!

Do you know which social media channels impact your ROI? Wonder no more! Today Google Analytics announced a new set…

13 years ago

Nurturing the Click – 10 Tips On Building Effective Landing Pages

  Imagine you're a used car salesman.  I know, you're disgusted and feel like taking a shower now, but humor…

13 years ago

Facebook Marketing Live: Sheryl Sandberg

I "liked" the Facebook Marketing Solutions fan page.  Awesome page that gives great training on marketing on Facebook (directly from…

13 years ago

Facebook Pages: Pros and Cons

Facebook encourages marketers to have a “business” page, also known as a “fan” page (which is different than a regular…

13 years ago

Supercharge Your Marketing Optimization – Adopt This Analytics Framework

You just attended an informative digital marketing and analytics conference and you’re pumped to make it a banner year for…

14 years ago

Goodbye WebShare, Hello Cardinal Path!

Six years ago we started WebShare with the singular goal of passing on the knowledge and skills we had acquired…

14 years ago

How to Write Headlines that Lure In Readers… Like Charlie Sheen to a Media Scrum

A good headline is critical. Its purpose is to captivate your readers' attention and entice them into your body text.…

14 years ago

Persuasive Copywriting: Structuring Your Message With the Time-Proven AIDA Method

 Last week, I outlined some preliminary homework we have to do before starting to write. Let's assume that's done now,…

14 years ago

Persuasive Copywriting: 3 Things You Need to Know Before You Start

 In deciding what action to take (including which products to buy), we're influenced by both logical and emotional forces.Logical motivations…

14 years ago

Monkeying with Mailchimp – Easy Email Marketing on the Cheap

  When it comes to email marketing, I've been using ExactTarget pretty exclusively. It's a beast of an application, with…

14 years ago

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