To influence our customers' decisions, we must understand what motivates them.In 2004, Cialdini and Goldstein published a remarkable paper* which…
Not long ago, I wrote some posts on psychological biases. The crux: knowing your customers' biases can help you create…
It's been a while since my last problems with permission post. Truth is, I've run out of bad examples of…
Writing well comes easier to some people than to others. But even for the best writers, getting good results is…
Last Wednesday was Michael Straker's webinar on Online Persuasion: The Power of Social Proof. For those of you who missed…
I must admit, every time I use the word whom, I feel a bit uneasy. Though I'm uncomfortable using bad…
This is your last chance to sign up for this Wednesday's webinar on Social Proof, presented by Michael Straker. While…
As a teaser for next week's webinar, I'd like to provide one simple — if tragic — example of how…
Remember Johnnie Cochran's notorious line, "If the glove don't fit, you must acquit"?Of course you do. And not just because…
Brain Katz approaches my desk – smiling lightly, shaking his head in disbelief. I know what this means: He's come…
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