Digital Marketing

Online Copywriting Tip: How to be Clear and Concise

Web users are an impatient lot. Having run countless user tests, I can verify that users seldom read text the…

14 years ago

Canadian CAN SPAM – Bill C-28: the Fighting Internet (and wireless) Spam Act

It has happened. After much processing, a few fallen governments, and about a trillion spam messages, Canada has passed its…

14 years ago

LavaLife Flirts With Virtual Dating

Great minds think alike. (Or is it, "Fools seldom differ"?)Just as I was slamming online dating sites for not providing…

14 years ago

Copywriting Tips: Frequently-Confused Words (Continued)

 Since my last post on Copywriting Tips, I've taken notes while reading emails and blogs. Here are some of the…

14 years ago

The Joy of Revenge

In a recent post,* I warned that the persuasion tactic of Social Proof also applies in reverse. My warning applies…

14 years ago

Copywriting Tip: How to Handle Your Pronouns

I recently overheard a conversation between a mother and her young boy. The boy said, "My teacher is always picking…

14 years ago

Alphanumeric Phone Numbers Online

A guy walks into an airport bar and asks the bartender if he can just take a look at the…

14 years ago

Is it Okay to Flip-Off People We DON'T Want as Customers? (User Experience on eHarmony.com)

A friend read my recent post on online dating, in which I was critical of eHarmony.com. She had a story…

14 years ago

What junk mail can teach us about deliverability

We all get junk mail, and we all hate it. But when you're a business you get a lot of…

14 years ago

ConceptFeedback.com: New Expert Reviews Make a Great Service Even Better

Earlier this year, I posted a review of ConceptFeedback.com. I noted that it was a great place to get free…

14 years ago

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