Digital Marketing

The Challenge Of Advertising In The Big Game

Excerpted from Nathanial Payne's blog post “The Challenge of Advertising In The Big Game” on online-behavior.com: This weekend, as I sat…

10 years ago

Google Announces an Integration with Google Analytics and ‘DoubleClick Campaign Manager’ (DCM, the system formerly known as DFA)

Background – Innovation and Integration Google is famous for innovating around smart software in the cloud. Originally this was just…

11 years ago

AdWords Image Ad Extensions

Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new…

11 years ago

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on…

11 years ago

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing…

11 years ago

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