Display & Video

Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context

Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys,…

3 years ago

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…

3 years ago

Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations

Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…

3 years ago

Audience Targeting with Display & Video 360 (DV360)

Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…

3 years ago

Facebook Audience Network Category Blocking- Cardinal Path POV

What’s the deal? Facebook ads work because when done right, they’re personal, relevant and easy to measure. The Audience Network…

8 years ago

Series: Digital Marketing Strategy In A ‘Cookieless’ Landscape

Several weeks back we began discussions with a potential client around display media management.  We spoke at length about buying…

10 years ago

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