GMP Hub

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…

10 months ago

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…

1 year ago

Benefits of Moving to Server-Side Tracking (SST)

As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…

1 year ago

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

1 year ago

An Overview of Server-Side Tracking

Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…

1 year ago

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