Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…
Google has taken an important step toward bringing GA4 into parity with Universal Analytics by launching the integration of Google…
One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…
The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…
Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…
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