Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…
Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…
Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…
Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…
Google has taken an important step toward bringing GA4 into parity with Universal Analytics by launching the integration of Google…
One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…
The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…
Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics…
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