Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…
Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…
Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…
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