The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…
Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…
Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…
Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…
Google Merchant Center has recently rolled out an awesome new feature called ‘Feed Rules’. Feed Rules makes the transition from…
Customization is key with marketing and Google AdWords has some incredible tools that allow advertisers to quickly tailor the messaging…
Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to…
AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and…
There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It's important…
Working with an Ad agency that manages your pay per click campaigns can be a lot of things. It can…
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