Google AdWords

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

1 year ago

Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns

Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…

2 years ago

GML: My Three Key Takeaways from the Google Updates

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…

2 years ago

To Optimize or Not Optimize: Changes to Google Ad Rotations

Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…

7 years ago

Getting Your Feet Wet with Google Shopping Feed Rules

Google Merchant Center has recently rolled out an awesome new feature called ‘Feed Rules’. Feed Rules makes the transition from…

8 years ago

Customizing Ads with AdWords’ Countdown Function

Customization is key with marketing and Google AdWords has some incredible tools that allow advertisers to quickly tailor the messaging…

9 years ago

Live Webinar: Getting Started with Google’s Shopping Campaigns

Date: Tuesday, September 23rd Time: 10:00 am PT / 1:00 pm ET Join Cardinal Path for this one-hour webinar that will teach you how to…

10 years ago

AdWords To Eliminate Match Type Close Variant Opt-Out

AdWords has announced they will be removing the option for advertisers to opt-out of close variant matching for phrase and…

10 years ago

Google Shopping Campaign Upgrade Tool

There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It's important…

10 years ago

Rule Number One When Working with a PPC Agency

Working with an Ad agency that manages your pay per click campaigns can be a lot of things. It can…

10 years ago

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