Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…
In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…
As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…
Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…
In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
As data privacy laws around the world become more stringent and users become more aware of how brands collect data…
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