Google Analytics

Google Analytics Advanced Segment Logic

We just passed Father's Day! Your client's site sells silk ties and they're expecting big bucks this season, so they…

11 years ago

When Bounce Rate is Not Bounce Rate in Google Analytics

In web analytics Bounce Rate is a popular (loved and hated) metric we like to throw around in reports, dashboards,…

11 years ago

Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way…

12 years ago

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data”…

12 years ago

Reporting Accurate Funnels in Google Analytics

Sometimes, the urls (and titles) of your pages are not conducive to web analytics reporting. For example, your ecommerce site’s…

12 years ago

Google Analytics Real-Time Traffic from International Space Station – April Fools 2013

And other April Fools 2013 jokes! We got a couple Google Analytics service calls this morning from some concerned patrons…

12 years ago

Email Marketing Analytics – Tracking, Tagging, Segmentation, Reporting

No matter what the latest marketing channel or marketing buzzword is, email marketing is here to stay and you’d better…

12 years ago

Time on Site 2.0 – Tracking Conversion Duration in Google Analytics

The average time spent by visitors on your website is four minutes. Is this good? Or is this something to…

12 years ago

Enhanced Google Analytics Admin Access and User Permissions

Update 07/15/2014: Google Analytics has changed "Profile" to "View". Previously, Google Analytics had only 2 roles ("Admin" and "User"), which…

12 years ago

Google Analytics Flow Visualization – Not Your Traditional Path Analysis

Google Analytics just announced a new group of reports that they are calling "Flow Visualization". This is different than the…

13 years ago

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