Google Analytics

3 Core Considerations for Google Analytics Social Tracking

This article assumes a working knowledge of Google Tag Manager tags, triggers, variables, and data layer. To learn more about…

9 years ago

Google Analytics Account Configuration

Accounts, Properties & Views! A Google Analytics account needs to have at least one Property and each Property needs to…

9 years ago

Google Analytics’ Benchmarking Reports

The benchmarking reports allow organizations to compare their performance across a number of metrics to their peers. Peers can be…

9 years ago

Programmatic Advertising: Creating Remarketing Audiences from Google Analytics

Remarketing (also known as retargeting), has become an integral part of many or most marketing portfolios, and for good reason:…

9 years ago

Cross-Domain and Roll-Up Reporting

Need to track multiple domains or subdomains in Google Analytics? It can be a little hard to know where to…

9 years ago

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