Google Analytics

Google Analytics Advanced Segment Logic

We just passed Father's Day! Your client's site sells silk ties and they're expecting big bucks this season, so they…

11 years ago

When Bounce Rate is Not Bounce Rate in Google Analytics

In web analytics Bounce Rate is a popular (loved and hated) metric we like to throw around in reports, dashboards,…

11 years ago

Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way…

11 years ago

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data”…

11 years ago

Reporting Accurate Funnels in Google Analytics

Sometimes, the urls (and titles) of your pages are not conducive to web analytics reporting. For example, your ecommerce site’s…

11 years ago

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