Google Analytics

[Video] Fireside Chat with TED Conferences, Josh Kaufman

E-Nor’s Josh Katinger had the pleasure of chatting with our long-time client and video analytics expert Josh Kaufman from TED…

7 years ago

Using the Right Data Source for the Right Ecommerce Analysis

The multitude of available data sources in modern-day analytics provides great opportunities but also warrants an additional degree of data…

7 years ago

Leveraging Global Data Objects for Google Analytics Ecommerce Tracking

Many organizations experience large project backlogs and limited development resources. When you have the opportunity to do well-planned, robust data…

7 years ago

Cross-Platform Customer Insights with Tealium AudienceStream, Salesforce, and Google Analytics

I remember many years ago, the CMO of a global brand, on stage, bashing vendors for all the tags he…

7 years ago

Measurement Protocol Parameter Quick Reference

Measurement Protocol: The Most Universal Aspect of Universal Analytics When Google Universal Analytics launched officially in April 2014, much of…

7 years ago

Dynamic Remarketing with Google Analytics Audiences

For businesses advertising online, standard remarketing is a way of targeting users based on their known interests and previous activity…

7 years ago

[Video] Using Motion Charts to Plot Rows

If you haven't yet taken advantage of the Plot Rows feature in Google Analytics, this demo provides an intro to…

7 years ago

Attribution 360 – Webinar Q&A Recap

Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The…

7 years ago

Google Analytics – New Global Site Tag Offers Unified Google Product Tracking

Google is releasing a new implementation method, called the Global Site Tag (gtag.js). The goal of this method is to…

7 years ago

A Better Way to Copy Filters Between GA Accounts

Do you need to copy view filters between Google Analytics accounts? Google Analytics provides a practical framework for managing view…

7 years ago

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