Google Analytics

Helping Google Analytics Speak Your Language: A Practical Guide to Custom Dimensions

Whether you’re a marketer or an analyst, you probably want to get more out of your analytics data. Custom Dimensions…

7 years ago

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager…

7 years ago

How to Prepare for the Google Analytics Individual Qualification (GAIQ) Exam

Google offers the Google Analytics Individual Qualification (GAIQ) as the officially recognized credential for professional competency in Google Analytics. Cost:…

7 years ago

5 Google Analytics 360 Webinars You Don’t Want to Miss

As marketers endeavor to better understand their customers, Google is delivering a new level of data-informed insights with Google Analytics…

7 years ago

[Webinar] Google Analytics Audiences and Remarketing, Featuring Product Manager Dan Stone

As Google Analytics incorporates more user-centric reporting features and serves increasingly as an engine for targeted, customized, user-centric remarketing, Dan…

8 years ago

Questions from Upcoming Analysts and Digital Professionals

Students in a University of Denver analytics course who have been using Google Analytics Breakthrough recently submitted several questions about…

8 years ago

Google Optimize Out of Beta – Free Testing For Everyone

Today Google announced that their free a/b testing product, Google Optimize, is out of beta and fully accessible by all…

8 years ago

Data in Your Pocket: the Google Analytics App!

Access your Google Analytics or Google Analytics 360 data anytime and anywhere. Do you need access to your data in…

8 years ago

[Webinar] Quick Wins for Big Results with Alex Harris

While analytics doesn’t always provide immediate gratification, it can sometimes offer quick wins, if we know what to look for.…

8 years ago

Visitor Acquisition, Retention, and Attrition, Using BigQuery and a Simple Data Model

It’s a well-known fact in business that retaining your existing clients is easier and less expensive than acquiring new ones.…

8 years ago

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