Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…
In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…
As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…
The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…
Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…
In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
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