Google Marketing Platform

Audience Targeting with Display & Video 360 (DV360)

Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…

2 years ago

Dynamic Event Precedence in New Google Analytics (GA4) with BigQuery and Data Studio

One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…

3 years ago

New Google Analytics Ask-Me-Anything: Your Top Questions

The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…

3 years ago

GA4 Will Change the Internet: What CTOs Need to Know

The claim that Google Analytics 4 (GA4) will change the internet may seem like a lofty statement, but it’s true.…

4 years ago

Extracting Data from Campaign Manager and Display & Video 360

As our data collection tools and marketing technology platforms become increasingly integrated, we have better options for reporting, analysis, targeting,…

5 years ago

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