Google Marketing Platform

YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide

In case you haven’t noticed, Google Tag Manager is getting an upgrade which will soon be automatically pushed by Google…

10 years ago

Evolve to Universal Analytics – 5 Tips For Migrating

The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please…

10 years ago

Tag Management: data layer/DOM-scraping pros & cons

Is the data layer the be all and end all of tag management? In this article, we explore the benefits…

10 years ago

The Google Tag Manager DataLayer Explained

Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come…

11 years ago

YouTube video tracking with GTM and UA: a step by step guide

February 11th, 2015 updateSave time! import/merge the required configuration for the new GTM UI!improved in-line documentation and minor bug fixesNovember 15th,…

11 years ago

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal…

11 years ago

Controlling Tag Firing Order with Google Tag Manager

Google announced the release of Google Tag Manager (GTM) on October 1, 2012. Since that time, Cardinal Path has been…

11 years ago

Google Analytics Premium Data Available for BigQuery

To read the official blog post, click here.On May 16th, 2013, Google announced at the Google IO conference that Google…

12 years ago

Google releases Google Tag Manager

In 2007, TagMan pioneered the Tag Manager Systems (TMS) space, and we've seen remarkably fast innovation and evolution in the…

12 years ago

Tag Management Systems (TMS): fad or revolution?

My previous article on Tag Management Systems (TMS) generated a number of inquiries which I’ll try to summarize here. Basically,…

13 years ago

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