Google Marketing Platform

Evaluating DoubleClick DCM Campaign Performance in Google Analytics

When DoubleClick DCM is integrated with a Google Analytics 360 (GA360) property, you enable access to rich campaign performance data…

6 years ago

Good Governance Playbook for your Adobe to Google Analytics 360 Migration within Tealium iQ

You have decided to migrate from Adobe Analytics to Google Analytics 360 as your enterprise analytics platform, and you've chosen…

6 years ago

Gain Deeper Insights in Your Customer Journey with Google Analytics 360 Advanced Analysis

Google Analytics 360 customers are gaining a major feature for reporting and analysis: Advanced Analysis in Google Analytics 360. Starting…

6 years ago

[Video] GDPR: What You Need to Know for Google Analytics and Analytics 360

1,579 is no random number; it is the number of data breaches reported worldwide in 2017, a record year according…

6 years ago

Case Study: The Big Family of BigQuery: Achieving Reporting Continuity after Platform Migration

In this case study, we teamed up with a client, who are a North American chain of department stores with…

6 years ago

This website uses cookies.