Google Marketing Platform

YouTube Video Tracking with Google Tag Manager (V2) and Universal Analytics: A Step-by-Step Guide

In case you haven’t noticed, Google Tag Manager is getting an upgrade which will soon be automatically pushed by Google…

9 years ago

Evolve to Universal Analytics – 5 Tips For Migrating

The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please…

10 years ago

Tag Management: data layer/DOM-scraping pros & cons

Is the data layer the be all and end all of tag management? In this article, we explore the benefits…

10 years ago

The Google Tag Manager DataLayer Explained

Anyone looking to expand the depth of their web analytic collection using Google Tag Manager has more than likely come…

10 years ago

YouTube video tracking with GTM and UA: a step by step guide

February 11th, 2015 updateSave time! import/merge the required configuration for the new GTM UI!improved in-line documentation and minor bug fixesNovember 15th,…

10 years ago

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