Google Marketing Platform

Webinar on Using Google Tag Manager to migrate to Universal Analytics Announced

Cardinal Path’s Stephane Hamel will present a session on how to use Google Tag Manager (GTM) to upgrade to Universal…

10 years ago

Controlling Tag Firing Order with Google Tag Manager

Google announced the release of Google Tag Manager (GTM) on October 1, 2012. Since that time, Cardinal Path has been…

11 years ago

Google Analytics Premium Data Available for BigQuery

To read the official blog post, click here.On May 16th, 2013, Google announced at the Google IO conference that Google…

11 years ago

Google releases Google Tag Manager

In 2007, TagMan pioneered the Tag Manager Systems (TMS) space, and we've seen remarkably fast innovation and evolution in the…

12 years ago

Tag Management Systems (TMS): fad or revolution?

My previous article on Tag Management Systems (TMS) generated a number of inquiries which I’ll try to summarize here. Basically,…

12 years ago

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