Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…
Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…
Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…
Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…
One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has…
The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and…
The claim that Google Analytics 4 (GA4) will change the internet may seem like a lofty statement, but it’s true.…
As our data collection tools and marketing technology platforms become increasingly integrated, we have better options for reporting, analysis, targeting,…
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