Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Google recently announced the release of two 360-only features for GA4. The first is roll-up properties, a feature you may…
Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…
Last updated: January 29, 2024With the advent of the new Google Analytics platform, making sure that you have user governance…
“Give a child a fish, and you feed them for a day. Teach them how to fish, and you feed…
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