The claim that Google Analytics 4 (GA4) will change the internet may seem like a lofty statement, but it’s true.…
As our data collection tools and marketing technology platforms become increasingly integrated, we have better options for reporting, analysis, targeting,…
In November 2018, the Google Analytics team started to send some of you a note to let you know that…
Introduction In 2018, Google brought its premium advertising tools under a single umbrella: Google Marketing Platform. The move marked a…
Marketing teams and IT teams working together in Google Tag Manager can present understandable challenges for all involved. Marketers want…
Over a year ago, Google offered a new way to export GA data into BigQuery, that is streaming data in…
The recent Google Marketing Live conference focused on giving digital marketers and advertisers new ways to reach audiences through mobile…
Google announced 3 important upgrades to Data Studio on Friday, March 7, 2019. After taking a closer look, I wanted…
Companies can benefit from integrating CRM data with other data sources to build one powerful data warehouse. Once done, the…
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