Google Marketing Platform

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…

2 years ago

Google Announces Deprecation of Universal Analytics

Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…

2 years ago

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…

2 years ago

Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations

Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial…

2 years ago

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…

2 years ago

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