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Category: Google Marketing Platform

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

CP Marketing 2022-03-17

Reading Time: 2 minutes

Google Announces Deprecation of Universal Analytics

Nick Iyengar 2022-03-15

Reading Time: 3 minutes

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

CP Marketing 2022-03-09

Reading Time: 7 minutes

Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations

Nick Iyengar 2022-02-11

Reading Time: 2 minutes

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

CP Marketing 2022-02-09

Reading Time: 4 minutes

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

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