Google Website Optimizer

Monetizing Google Website Optimizer Test Results: One A/B Test Yields $3,600,000 Revenue Boost?

Monetizing your test results can be a truly eye-opening experience. We recently completed an A/B test for a lead-generation website.…

16 years ago

Google Website Optimizer: When is it Advisable to End a Test Early?

Back in January, I wrote a post about the dangers of rushing to judgment based on small numbers. I recommended…

16 years ago

Google Analytics Tips, Tricks, Traps & Tools: #2 of N: Increase your size (in GA, silly)

Caution, this post definitely contains mature subject matter; reader discretion is advised. Frustration with the tiny little fields in GA,…

16 years ago

Conversion Rate Optimization: A 12 step process to success and ideas of what to test

success means increasing your conversions Below is VKI Studios' 12 step process to conversion rate optimization testing, and some ideas…

16 years ago

Minor Updates to the ROI Revolution Google Website Optimizer and Google Analytics Integration Script

Back in November 2008 Shawn Purtell at ROI Revolution posted some JavaScript code to integrate Google Website Optimizer data into…

16 years ago

Tool for Calculating the ROI of Website Optimization

  A very useful tool in planning GWO experiments is the ZAAZ ROI Calculator, found on the ClickZ.com website. It's…

16 years ago

Google Website Optimizer Feature Idea: A/B Page Array Testing

Original posted on Erik Vold's Blog A/B Page Array Testing, in my mind, is an extension of the current A/B…

16 years ago

Google Website Optimizer Hint: Beware of Small Numbers, Don't Rush to Judgment

Whenever we're about to launch a new experiment, I always give clients the same speech. It goes something like this:…

16 years ago

Google Analytics and Website Optimizer Integration

A few weeks ago, ROI revolution published a great post about an updated script for integrating Website Optimizer with your…

16 years ago

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