Paid Search

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

1 year ago

Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns

Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…

2 years ago

GML: My Three Key Takeaways from the Google Updates

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…

2 years ago

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…

3 years ago

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…

3 years ago

AdWords Retiring Manual Location Extensions

A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every…

10 years ago

AdWords Keyword Match Types

Understanding keyword match types is necessary to run a successful AdWords campaign. Match types give you the power to control…

10 years ago

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands…

10 years ago

AdWords Default Settings That Are Wasting Your Money

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser…

11 years ago

Data Visualization: Enabling data-driven business discussions

By now most organizations buy in to the fact that data is one of their most valuable assets and that…

11 years ago

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