The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…
Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…
Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…
Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…
Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…
A few months ago, AdWords introduced upgraded location extensions that allow advertisers to pull addresses from their My Business account. Every…
Understanding keyword match types is necessary to run a successful AdWords campaign. Match types give you the power to control…
Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands…
Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser…
By now most organizations buy in to the fact that data is one of their most valuable assets and that…
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