Paid Search

Is it Me, You, or Someone Else? Data Discrepancies with Multiple Systems

At a recent speaking engagement on analytics, I was asked some questions on what appears to be discrepancies between search…

16 years ago

Optimize your Paid Search Marketing

Strategy, Techniques, and Track it all with Google Analytics So you are the resident pay-per-click (PPC) guru, you have your…

16 years ago

Google Adwords Changing Gears With New Quality Score Improvements

Today Google announced new quality score improvements. These are nothing new this year, however, this most recent update is significantly…

16 years ago

Are you using Ad Scheduling in Adwords to increase ROI?

Ad Scheduling in Google Adwords is one of those things that no one really uses but it's also one of…

16 years ago

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