Paid Search

Google AdWords | Stop Guessing with Ad Scheduling

  Ad scheduling is one of those areas where spending a little time can really pay dividends in your websites…

14 years ago

PPC Pre-Campaign Research with Google Analytics: Part 5 – Targeting

  Last week we discussed understanding your audience. This week we're going to take a look at how to target…

14 years ago

PPC Pre-Campaign Research with Google Analytics: Part 4 – Know Your Audience

  Last week we went over how the Bounce Rate and Landing Pages reports in order to show you how…

14 years ago

PPC Pre-Campaign Research with Google Analytics Part 3 – Content Performance

  In this edition of PPC Pre-Campaign Research with Google Analytics, we're looking at the Bounce Rate report and the…

14 years ago

50 Pay-Per-Click Tools

This week we figured that we'd take a break from PPC Pre-Campaign Research with Google Analytics to bring you something…

14 years ago

PPC Pre-Campaign Research with Google Analytics: Part 2 – Keyword Performance

Last week we talked about using Google Analytics to do some early keyword research. This week, we're going to look…

14 years ago

PPC Pre-Campaign Research with Google Analytics: Part 1 – Keyword Research

When setting up a PPC campaign, most people will approach the process by just jumping straight in and trying to…

14 years ago

Saving Money with Negatives in AdWords

If you're not paying attention to negative keywords then you're losing money. It's pretty much that simple. An AdWords campaign…

14 years ago

Getting the Google AdWords Display Network to Work Successfully

Does the thought of Google's Display Network make you grimace? I know it does to some advertisers.  There are those…

14 years ago

AdWords: Geographically targeting your way to more conversions.

Geographically targeting campaigns within AdWords is nothing new. Most people will perform a basic geo-targeting setup to make sure it…

14 years ago

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