Paid Search

PPC Pre-Campaign Research with Google Analytics: Part 2 – Keyword Performance

Last week we talked about using Google Analytics to do some early keyword research. This week, we're going to look…

14 years ago

PPC Pre-Campaign Research with Google Analytics: Part 1 – Keyword Research

When setting up a PPC campaign, most people will approach the process by just jumping straight in and trying to…

14 years ago

Saving Money with Negatives in AdWords

If you're not paying attention to negative keywords then you're losing money. It's pretty much that simple. An AdWords campaign…

14 years ago

Getting the Google AdWords Display Network to Work Successfully

Does the thought of Google's Display Network make you grimace? I know it does to some advertisers.  There are those…

14 years ago

AdWords: Geographically targeting your way to more conversions.

Geographically targeting campaigns within AdWords is nothing new. Most people will perform a basic geo-targeting setup to make sure it…

14 years ago

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