Paid Search

Dealing with PPC Goals and Outcome Measures

There has been a lot of talk these days about the importance of setting goals and measuring outcomes in PPC.…

17 years ago

AMA webinar questions and answers #7 – Why Choose One Keyword for a Landing Page?

Q: On you previous screen why did you choose one keyword? I think I missed your reasoning. A: This was…

17 years ago

AMA webinar questions and answers #6 – Using Seo to Drive Traffic to a Landing Page.

Q: Can we create one off landing pages specific to an industry and use SEO to drive traffic, with the…

17 years ago

Website Optimizer A/B Tests QA from the AMA webinar

Q: Is an A/B test an A combination, B combination and the original, or is one of the options the…

17 years ago

AMA webinar questions and answers #5 – How does adlabs get demographic data?

Q: How were you determining the demographics per individual query? A: The information was being determined by using the Adlabs…

17 years ago

AMA webinar questions and answers #4 – SEO and SEM Defined

Q: What is the definition of SEO and SEM? A: SEO is an acronym for search engine optimization. The purpose…

17 years ago

VKI Studios' AMA OnDemand Webinar: "Landing Page Optimization…" now available

If you missed VKI Studios live AMA webinar featuring Tom Leung of Google and John Hossack of VKI Studios, it…

17 years ago

Google AdWords: New Feature For Better Geo-Targeting

Google has changed the way to select targeted geographical location in AdWords. This new feature provides more flexibility for selecting…

17 years ago

Google AdWords: Networks and Target Audience Road Map To Profits Online

This blog post examines 2 categories in Google AdWords. The post attempts to argue that these categories--Networks and Target Audience--remain…

17 years ago

Google AdWords Campaign Settings

In this blog post, I will attempt to argue that the campaign settings inside Google AdWords define your destiny or…

17 years ago

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