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Category: Paid Search

PPC Pre-Campaign Research with Google Analytics: Part 2 – Keyword Performance

Cardinal Path 2011-01-10

Reading Time: < 1 minute

PPC Pre-Campaign Research with Google Analytics: Part 1 – Keyword Research

Cardinal Path 2011-01-05

Reading Time: 2 minutes

Saving Money with Negatives in AdWords

Cardinal Path 2010-10-20

Reading Time: 4 minutes

Getting the Google AdWords Display Network to Work Successfully

Cardinal Path 2010-10-13

Reading Time: 4 minutes

AdWords: Geographically targeting your way to more conversions.

Cardinal Path 2010-10-06

Reading Time: 3 minutes

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

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