Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands…
Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser…
By now most organizations buy in to the fact that data is one of their most valuable assets and that…
Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product,…
Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well…
If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic…
I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I've had success with…
Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new…
Let's review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing…
Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing…
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