Search Engine Optimization

Cardinal Path’s Bing Ads and SEO Training Now Available on Microsoft’s Virtual Academy

Recently, Cardinal Path had the opportunity to lead sessions on Bing Ads and SEO for Microsoft Virtual Academy (MVA). Thousands…

10 years ago

AdWords Default Settings That Are Wasting Your Money

Google AdWords is an amazing tool that enables you to drive qualified traffic to your site. You as an advertiser…

11 years ago

Data Visualization: Enabling data-driven business discussions

By now most organizations buy in to the fact that data is one of their most valuable assets and that…

11 years ago

Pro Secrets: Beat The AdWords Character Limit – How to Get an Ad Headline to Exceed 25 Characters

Exercise bike pedal straps. These are the keywords that started it all. I was writing an ad for a product,…

11 years ago

How Do I Improve My AdWords Quality Score?

Expert and novice PPC account managers are all well aware of the value of the Adwords Quality Score. Less well…

11 years ago

Organic Tablet Traffic Increases

If you’re wondering why your organic traffic numbers are on the increase in the last month, one segment of traffic…

11 years ago

Removing AdWords Automatic CPC Bid Limit

I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I've had success with…

11 years ago

AdWords Image Ad Extensions

Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new…

11 years ago

12 Useful AdWords Editor Features

Let's review some useful AdWords Editor features that could help you save time. Copy/Paste Why: Save time by copying existing…

11 years ago

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing…

11 years ago

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