Search Engine Optimization

AdWords Editor Tools: Duplicate Keyword Finder

The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of…

12 years ago

KEYWORD (NOT PROVIDED) & THE END OF SEO DATA (PART 2 OF 2)

So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data”…

12 years ago

AdWords Account for Google Grants: Expansion

In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated…

12 years ago

AdWords: Suggested Ads in Display Ad Builder

Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for…

12 years ago

Show Trust & Stand Out with Google Trusted Stores

When customers look to make a purchase online, they want to know they’re dealing with a trustworthy retailer who will…

12 years ago

Google AdWords: Utilizing Shared Libraries to Increase Efficiency of Search Campaigns

The Shared libraries feature within AdWords is something that many advertisers still aren’t taking full advantage of. For those working…

12 years ago

AdWords Account for Google Grants: Maximize Results

In our previous series of blog posts, we reviewed the Google Grants Program, described the account setup, and looked at…

12 years ago

Keeping Your AdWords Ad Groups To 15 Keywords Or Less

While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to…

12 years ago

How High CTR & Conversion Rates Can Be Bad for Business

I'm just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for…

12 years ago

Yes, You Should Bid On Branded Terms

"Why do I want to pay for my brand name?" is a question I've heard numerous times during my career…

12 years ago

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