The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of…
So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data”…
In our previous blog post, we reviewed some optimization tips for AdWords Google Grants accounts. This blog post is dedicated…
Google Display Network provides great opportunities to expand advertising audience. But many advertisers don’t have the budget or time for…
When customers look to make a purchase online, they want to know they’re dealing with a trustworthy retailer who will…
The Shared libraries feature within AdWords is something that many advertisers still aren’t taking full advantage of. For those working…
In our previous series of blog posts, we reviewed the Google Grants Program, described the account setup, and looked at…
While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to…
I'm just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for…
"Why do I want to pay for my brand name?" is a question I've heard numerous times during my career…
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