If you’re like me, you've often looked at your Search Terms Report and wondered, “How on earth did my ad…
It's incredible how much the web has evolved. More specifically, it's incredible how many new products Google has introduced in…
To know, to share, and to be our partners' competitive advantage. That's the purpose we live by at Cardinal Path,…
In our previous blog post, we reviewed Google Grants program and described its strengths and limitations. Also, we showed the…
In our previous blog post we reviewed the Google Grants program, describing its strengths and limitations. This blog post is…
This series of blog posts is intended to provide solutions for non-profit organizations searching to find new ways to leverage…
This week I had the opportunity to attend Brad Geddes’ advanced AdWords class through Cardinal Path Training. Even after working…
Remember my last blog post about metadata? Did it make you wonder how exactly you could start putting it to…
Back in March, Rand asked the SEO community on Google+ “What are the specific, key metrics you track on an…
To very loosely paraphrase a famous line from the movie Wall Street, "Math, for a lack of a better word,…
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