The Shared libraries feature within AdWords is something that many advertisers still aren’t taking full advantage of. For those working…
In our previous series of blog posts, we reviewed the Google Grants Program, described the account setup, and looked at…
While there are multiple ways to structure ad groups in order to drive traffic and conversions, Cardinal Path adheres to…
I'm just going to say it, sometimes striving for a high click-through and conversion rate can actually be bad for…
"Why do I want to pay for my brand name?" is a question I've heard numerous times during my career…
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