social analytics

Data, Data, Data: How Gilmore Girls made a comeback in 2016

As an avid Gilmore Girls fan since it first aired back in 2000, I’ve been waiting in extreme anticipation for…

8 years ago

Muhammad Ali Shook Up Social Media – Over 2.5 Billion Twitter Impressions

Today is the funeral and prayer service for one of the greatest (if not the greatest) fighter of all time…

8 years ago

Measuring Social Media Marketing

While the landscape for web and mobile analytics is more consolidated, has matured over the years, and major players are…

8 years ago

QNB Data Leak: Social Analytics to Help Manage the Crisis

On April 19th, 2016, sensitive documents purporting to be from the second largest bank in the Middle East and Africa,…

9 years ago

Oscars and Chris Rock Social Analytics

While the Oscars are familiar with being criticized for being racially biased, this year has been exceptionally controversial with racial…

9 years ago

Brand Crisis or Not? Listen, Correlate, and Manage

It really sucks if you spend millions of dollars on an ad campaign and it backfires on you. This seems…

9 years ago

3 Core Considerations for Google Analytics Social Tracking

This article assumes a working knowledge of Google Tag Manager tags, triggers, variables, and data layer. To learn more about…

9 years ago

3 Steps to Track Social Media in Google Analytics

Tracking links posted to social networks in Google Analytics is pretty simple and standard, but we still hear clients asking…

11 years ago

This website uses cookies.