Advertising Age reporter Kate Kaye hit the nail on the head in her most recent article "Data-Management Firms Creep Into…
Have you noticed a flood of hyperbolic, fear-mongering pieces about Big Data eventually blotting out the creativity that attracted so…
Cardinal Path co-founder and senior partner Dave Booth writes in MediaPost that integrating easy-to-understand dashboards is, for many organizations, "the…
In his newest marketingland.com column, "The Analytics Platform Wars & What They Mean To A CMO," Cardinal Path co-founder and…
The marketer's holy grail is this idea of creating a holistic view of the customer -- and the potential data…
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