Strategy

3 Changes That Will Re-make Your Analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…

9 years ago

Running Semi-Automated Tasks on Google Analytics

As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…

9 years ago

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

  "Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…

9 years ago

A Lifeboat for CMOs Adrift in Data

A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…

9 years ago

Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics

At E-Nor, we get to interact with the best clients on earth (and off planet!). They all have different needs…

9 years ago

Cardinal Path Point Of View: Ad blocking

Everyone’s talking about Apple’s newest version of its iOS mobile operating system, which enables users to install apps that block…

9 years ago

Google Breaks New Ground By Making Container Engine Generally Available

I’ve spent a lot of time working with Google Compute Engine over this past year, and want to share some…

10 years ago

Why Google Analytics Premium

If you are like many organizations, looking to make the most of your increasingly large data sets you may be…

10 years ago

Harnessing Holiday Shopping Trend Insights from Google

The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday…

10 years ago

BigQuery Innovates With New Release

This past year has seen a major evolution in the features and functionality of Google’s BigQuery, and last week, Google…

10 years ago

This website uses cookies.