Strategy

3 Changes That Will Re-make Your Analytics

Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…

9 years ago

Running Semi-Automated Tasks on Google Analytics

As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…

9 years ago

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

  "Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…

9 years ago

A Lifeboat for CMOs Adrift in Data

A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…

9 years ago

Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics

At E-Nor, we get to interact with the best clients on earth (and off planet!). They all have different needs…

9 years ago

Cardinal Path Point Of View: Ad blocking

Everyone’s talking about Apple’s newest version of its iOS mobile operating system, which enables users to install apps that block…

9 years ago

Google Breaks New Ground By Making Container Engine Generally Available

I’ve spent a lot of time working with Google Compute Engine over this past year, and want to share some…

9 years ago

Why Google Analytics Premium

If you are like many organizations, looking to make the most of your increasingly large data sets you may be…

9 years ago

Harnessing Holiday Shopping Trend Insights from Google

The biggest gift-giving season of the year is upon us once again and if you haven’t pulled together your holiday…

9 years ago

BigQuery Innovates With New Release

This past year has seen a major evolution in the features and functionality of Google’s BigQuery, and last week, Google…

9 years ago

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